This is entertaining enough to be an April Fool's day joke, but alas it's not. Sure enough, the Cloud Computing Interoperability Forum (CCIF) has forked, though that's not the best of it: there's absolutely nothing that the "real" CCIF can do about the insolent Cloud Computing Interoperability Forum for Commerce spin-off. If you want to be part of the fiasco you can apply for membership.
Even if CCIF had a trademark for it's name (it doesn't), and a legal entity to strap it to (it doesn't) this is a European based "initiative" that would be outside of reach of the long arm of the USPTO. CCIF for Commerce claims to have offices all over the place so getting it to drop the use of the term could well be quite complicated - notwithstanding the many months it will take to set up the infrastructure and register trademarks (as you know I've been following trademark issues around cloud computing since Dell tried to co-opt the term last year).
Started by Jason Meiers of "XMPP is too stuffy" fame, it's being actively pimped on the basis of "added trust and setting expectations correctly". They've already been told to cut it out by Reuven Cohen (self-appointed "Instigator" of CCIF) but he's essentially been told to sit and spin.
The gags keep rolling in...
Update: Or should that be CCIF FOCCed? ;)
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